— By the way, about prints! Do you use kids drawings?
— We had the idea to print kids drawings on our clothes, and other ideas how to to involve kids but it has a lot of pre conditions. As we are doing everything ourselves, together with our major professions and it is hard to do everything altogether. So, for now, we don't use them, but we are trying to stay in touch with kids in other ways. As they are our models we always ask them how they feel in our clothes, what they like, what they don't. We are trying designs on our kids and getting their feedback. My friend who is in charge of the design has 3 kids. I don't have kids myself but I love kids a lot! Whenever I am around them I always observe what they wear, what they like, what they don't. Because parents have their own different priorities. Kids are top priority for us and the idea of Giraffe Kids is to make kids and their parents happy.
So far we are not using rubber stickers or similar stuff on our clothes. All designs that are on our clothes are done by ourselves. Because rubber is something that does not breath and in the end, uncomfortable for kids.
We wanted to do hand paintings on t-shirts and considering to collaborate with young Georgian artists to use their prints. It will be a good collaboration for us and for them.
— How did you get with the idea to start clothes brand?
— It was an idea of me and my friend. we had a hostel Darchi, you may heard of it. It was many many years ago. And then we came to the point that we closed the hostel and that moment we promised that we would start another business together.
But it is one thing that you have an idea and it is another thing to make idea work. In our case as well, it took a long time when we the time came and we said «ok if we want to do it we need to do it now» and we started. At the beginning it was really small, more like a hobby then an actual business. Then step by step we developed, got plans, and once we got feedback from our customers, it encouraged us to do more and more and here we are - growing and advancing. The process is very complex, we are learning a lot of things on the way.
Its really hard actually to start. The large part takes so much time, so much thinking, and so much debating. We are very close friends but still sometimes want to kill each other, because we have different point of views.
And sometimes you do certain things, that you don't really think its the best solution but still you have to do it. Its very interesting. Since we opened Giraffe i have no personal time. All different time is taking by Giraffe but still is so pleasant when you get a good feedback.